The assignment for this course involves researching a company and answering questions about strategic planning. As part of this process, you will investigate the history, financials, and products of the company assigned to you. In addition to browsing the company's web site, you will search the internet and the library's resources for the company's name combined with key terms such as competitors, strategic plan, product development, etc. to find articles and other relevant information.
The library owns a number of company directories which offer short informative entries for thousands of U.S. companies. Below are some helpful directories (books located in the Reference Collection will have the abbreviated Ref. printed on the spine of the book above the call number).
Companies that are on a stock exchange produce an annual report each year. It is a comprehensive report that discloses to shareholders important company activity such as finances, operations, market segment, and future programs such as new product development. To find an annual report, a good place to start is the company's web site.