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BSM 103: Introduction to Business


The assignment for BSM 103 involves starting a new business in a country outside the United States. The process of building a new business is one that has been examined countless times by many different people. This does not mean that you don't have lots of legwork ahead of you - because you certainly do! But you do have reputable resources available to you through Grace Library to support your work and knowledgeable librarians to get further help. 

The first part of starting a new business begins with writing a business plan for management and for marketing. You will need to get to know the industry and research similar companies. 

To understand how a company might fit into a different country you can find information that discusses international business and intercultural communication, as well as demographic data, cultural values, wages, competition, and laws and regulations in the country in which the business will be located.